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I am currently a digital marketer based in Stockton-on-Tees. I graduated from Newcastle University in 2022 with a degree in business, politics and sociology. Since graduating, I have been working in the charity sector for a family wellbeing charity and not-for-profit fostering agency. Social issues and wellbeing are topics close to my heart, and I believe digital marketing can be a powerful force for positive change.

Outside of work, I love pretty much anything and everything to do with sports! Specifically, I love football, American Football and playing a lot of badminton! I also love reading, writing and travelling (even within a budget!)

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Changing Futures North East: Digital Marketing Officer Sept 2022-Present

Darlington Football Club: Volunteer Marketing Co-Ordinator August 2020-November 2021

New York Jets UK & Ireland Fan Club: Co-Chairperson March 2017-Present

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• Planning, creating and executing effective organic social media campaigns.
• Creating and executing successful Facebook advertisements.
• Excellent copywriting skills which includes the researching, planning, structuring and execution of blogs and other written content, such as email campaigns and web page content for SEO.
• Researching new and unfamiliar topics to a high standard, such as fostering, family mediation, young people’s wellbeing, and volunteering.
• Effective in both verbal and written communication.
• Highly proficient in common IT packages, Meta business suite, Hootsuite, and Canva.
• Working as part of a team and other stakeholders.
• General admin duties and keeping up to date with processes.
  

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Facebook Ads: This is one example of a Facebook ad I have ran designed and published. The aim of the ad was to attract volunteers in a ‘befriender’ role for young people in care. This ad has helped reduce our waiting list by nearly 50%.

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Organic Socials: I have designed organic social media content that is a mixture of planned campaigns, stand alone posts and ‘celebration days/days of note.

Post highlighting ‘Time to Talk’ day, with tips researched and created by myself.

One post of our ‘#BeLike’ campaign, introducing some of our volunteers stories in both video and blog form.

I use a mix of graphics and ‘real life’ photos for our social media. This is a post highlighting the activities our volunteers take part in.

A post highlighting facts and USPs of the agency, as well as directing the audience to the website.

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Videos: I have planned and executed videos that help inform and celebrate the different services we offer. Here are a sample of the video I have created for primarily Facebook, ‘Reels’, and TikTok users. These were created and produced by myself.

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Blogs: I have experience creating blog ideas, planning content and executing posts for specific purposes and target audiences. I have some experience using basic SEO tools to optimise our blogs.

Children’s Mental Health Week: https://www.changingfuturesne.co.uk/blog-news/my-voice-matters-childrens-mental-health-week/

Family Mediation Week: https://www.changingfuturesne.co.uk/blog-news/family-mediation-week-2024-resolving-family-issues-doesn-t-mean-going-to-court/

How to Survive Christmas: https://www.changingfuturesne.co.uk/blog-news/how-to-survive-christmas/

Fostering as a Community: https://www.changingfuturesfostering.co.uk/blog/fostering-communities/

And just for fun!

https://www.theculturedivision.com/stories/egypts-footballing-kings

https://www.thekitman.co.uk/the-pros-cons-of-a-league-wide-kit-partnership-the-mls-conundrum/

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Professionally:

• Attending fairs and public events to promote our services, such as volunteer fairs the Tall Ships Festival 2022 or supermarket stalls. I particularly enjoy getting ‘out and about’ and meeting the general public.
  
• Researching and designing merchandise for our services to use in promotion within a tight budget. This includes printed leaflets, pens, keyrings, fridge magnets and keyrings.
• Attend regular meetings with other members of the volunteer sector to network and build contacts with.
  

Darlington FC:

• Selecting appropriate marketing techniques to appease to both fans and potential sponsors.
  
• Successfully created a marketing brochure concept which highlighted the club’s values and what it could offer to potential sponsors.
  
• Working as part of a team to ensure our forms of marketing and advertising were both creative and effective for our target audience.
  
• Representative of the sponsor and appeal to fans in an engaging manner.
  
• Adapting to the COVID-19 pandemic and being proactive in forming solutions to restrictions, such as focusing of digital and social media forms of marketing.
  

UK&I New York Jets Fan Club:

• Manage our X, Facebook and Instagram page with the help of other volunteers, engaging with fans and potential supports.
  
• Spearheaded our ‘fan club’ initiative, with over 230 active members.
• Raised approximately £1000 for charities Teenage Cancer Trust and CALM (as voted for by our members) through raffles, event fundraisers and selling merchandise.
• Planned and hosted 4 watch parties spanning across London, Leeds, and Dublin whilst also contributing with an official NFL UK watch party in Manchester over two years.
• Worked with the New York Jets themselves including former players to help promote the New York Jets in the UK.
• Appearing on and producing our own podcasts around the New York Jets and NFL in general.
  

More examples of my work can be provided on request.

You can get in touch via:

Phone: 07805609468

Email: oliviapeebles7@gmail.com

LinkedIn: www.linkedin.com/in/olivialpeebles/